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What Are Tags?

A Tag in ReviewStream is a label you can assign to contacts or groups to help with organization and segmentation.
Tags let you categorize customers by attributes or behaviors (e.g. “New Customers,” “Customers who haven't left a review,” “Visited over 1 year ago”) and make it easier to filter, target, or analyze your outreach.

Why Use Tags?​

Tags are useful for:

  • Segmenting based on customer attributes (e.g. high-value clients, occasional buyers)
  • Temporarily labeling contacts for campaigns or follow-ups
  • Creating filters and dynamic lists across groups
  • Tracking trends or behavior attributes over time

What Makes Up a Tag?​

A Tag typically includes:

  • Name – the label text (e.g. “Newsletter Subscriber”, “Low Response”)
  • Color or Style (optional) – visual cue to differentiate tags
  • Assigned Contacts / Groups – where the tag is applied
  • Date Created – when the tag was added

How Tags Fit with Contacts & Groups​

  • Tags complement Groups — a contact can belong to a group and also carry multiple tags
  • Use tags to fine-tune targeting inside a group
  • Tags can help with ad hoc filtering, campaign segmentation, and reporting

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