Skip to main content

What Are Groups?

A Group in ReviewStream is a way to organize your Contacts into categories.
Think of Groups as folders or segments you can use to send targeted review invitations, track engagement, and manage specific audiences.

Groups help keep your Contacts structured so you can run campaigns more effectively.

When to Use Groups?​

Groups are useful for:

  • Segmenting customers by service type, purchase, or location
  • Organizing contacts into lists for recurring campaigns
  • Tracking review performance for specific customer sets
  • Managing follow-ups for events, promotions, or seasonal services

What Makes Up a Group?​

A Group typically includes:

  • Name – the label you assign (e.g., “New Customers,” “Seattle Clients,” “VIP List”)
  • Contacts – the people you’ve added into that group
  • Created Date – when the group was made
  • Actions – the ability to edit, delete, or use the group in a campaign

Why Manage Groups?​

Managing Groups allows you to:

  • Send campaigns to the right audience
  • Avoid mixing different types of customers
  • Improve response rates with personalized targeting
  • Save time by reusing groups across multiple campaigns

🙋 Need Help?​

If you’re unsure how to manage Groups:

Ready to start organizing your contacts? 👉 Add a Group