Skip to main content

What Is a Direct Link?

A Direct Link in ReviewStream is a shortcut URL that takes your customer straight to the a review prompt or form, bypassing intermediate pages.
It’s designed to make the review submission experience as frictionless as possible.

Direct Links are helpful because they:

  • 🎯 Reduce steps — customers click and go directly to the review form
  • ⚡ Improve conversion by removing extra navigation
  • 📤 Are ideal for embedding in emails, SMS, receipts, or QR codes
  • 🧩 Can be customized per item (product, service, location) for precise routing
  1. You generate a Direct Link for a specific item or campaign.
  2. You distribute that link to your customer — in email, text, print, or QR code.
  3. When your customer clicks it, they’re taken straight into the review prompt (star rating, feedback, etc.).
  4. After submission, ReviewStream handles routing logic (e.g. sending them to a review platform or follow-up screen).
  • Post-purchase emails — include the link so customers can leave a review immediately
  • SMS / Text messages — shorter path to feedback means higher response
  • Receipts or invoices — print or embed a QR code that maps to a direct link
  • Campaigns — segment links by product or service to see which items get more reviews

Best Practices & Tips​

  • Use short, user-friendly alias URLs when possible
  • Combine with utm parameters to track source/channel performance
  • Be mindful of routing logic — ensure the direct link still respects any rating thresholds or validation
  • Test the link across devices (desktop, mobile) to verify behavior