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What Is An Item?

An Item is the product, service, or business you want your customers to leave a review for. In ReviewStream, Items are the building blocks of your review strategy. When you create a landing page in ReviewStream, it’s always tied to at least one Item.

Think of Items as reviewable entities. They define what you're asking the customer to review.

🎯 Item Types​

Currently, ReviewStream supports two types of Items:

🛍️ Product​

A Product refers to a physical or digital good you offer—something your customer has purchased or received. This could be:

  • A wireless headset
  • A yoga mat
  • A subscription box
  • A digital course or eBook

Products usually point to eCommerce platforms like:

  • Amazon
  • Etsy
  • Walmart
  • Shopify
  • Target

🏢 Business​

A Business refers to a service provider or company where the experience itself is being reviewed. This is ideal for:

  • Real estate agents
  • Home service providers (plumbers, electricians, landscapers)
  • Coffee shops or restaurants
  • Coaches or consultants
  • Medical or wellness professionals

Business-type items often link to platforms like:

  • Google
  • Yelp
  • Facebook
  • Zillow
  • TripAdvisor

Choosing the correct Item type ensures you're aligned with the right metadata and requirements for each platform.

🌐 Supported Platforms​

Each Item can be connected to one or more review platforms, depending on where you want to collect reviews. ReviewStream supports many popular platforms out of the box, including:

  • Amazon
  • Google
  • Etsy
  • Yelp
  • Facebook
  • Trustpilot
  • Zillow
  • ...and many more

Don’t see what you need? Use the “Request a Platform” feature during setup to suggest additional review sites.

Each platform has different requirements. For example, some platforms require an order number or proof of purchase. Learn more about how platforms work in Add a Platform and Edit a Platform.

🧠 Why Items Matter​

Items are more than just labels—they power features like:

  • 📈 Review tracking and analytics
  • 🎯 Targeted review requests
  • 🛠️ Platform-specific validation
  • 🧾 Survey personalization
  • 🔁 Reusability across campaigns

You can reuse the same Item across multiple surveys or promotions, and each one can be customized with platform-specific settings (like images, order number requirements, or validation rules).

🙋 Need Help?​

If you're unsure which type of Item to create or how to configure one:

Ready to add your first Item? Let’s go 👉 Get Started with Adding an Item